Prepared for
Vipilink
Project Type
Brand visual strategy
Scope
Brandmark, App Logomark, Graphic Assets
Date
Sep, 2023
Objective
Design a visual identity and essential UI assets for a secure networking platform focused on VPN-based workplace creation. The goal was to communicate trust, connection, and ease of use through branding and interface design.
Project Overview
Vipilink aimed to enter the B2B VPN market with a platform that enables users to create and manage secure digital workplaces. The primary challenge was to visualize complex network operations in a way that feels simple, intuitive, and trustworthy — all while positioning the brand as a secure, reliable technology partner.
The project required:
Designing a logotype and logomark that express security and connectivity
Developing visual assets for desktop, mobile, and admin panels
Brand Identity:
A vibrant, secure visual language was developed. The logotype represents interconnected nodes and signal paths, while the logomark is optimized for mobile use and retains brand recognition at small sizes.
Solution Details
The branding strategy focused on expressing secure connectivity with a clean, modern identity. Work included the main logo, app logo, and supporting graphic assets — all built to reflect trust, simplicity, and performance.
A minimal logomark built from the central motif — optimized for small screens while keeping the core brand recognizable. It conveys motion, connection, and security at a glance.
A bold logotype combining soft typography with dynamic arcs and nodes to represent network flow. The color scheme blends trust (blue) and energy (orange) to position Vipilink as both reliable and user-friendly.
Custom visuals for desktop, mobile, and admin panels.
Shield-based design for protection
Modular icons for features like VPN, users, servers
Scalable vectors ensure clarity across devices
Email Templates' Graphic Assets
The branding strategy focused on expressing secure connectivity with a clean, modern identity. Work included the main logo, app logo, and supporting graphic assets — all built to reflect trust, simplicity, and performance.
Outcome
The Vipilink brand stands out with a visually distinct identity that blends technical precision with an approachable feel. The dynamic logo system and graphic elements created a cohesive and memorable brand presence across all platforms.
The logotype and logomark ensure instant recognition in both full-scale and compact environments
A set of custom graphics supports product storytelling with clarity and consistency
The vibrant color palette adds energy and approachability, reinforcing trust while remaining modern and engaging
Overall, the design system helps Vipilink feel secure, smart, and confidently global
A full-scale VPN platform designed from scratch _ including product branding, admin panel, and cross-platform apps.
Brand Identity
Created a modern visual identity to position Vipilink as a trusted, tech-forward product.
Admin Panel
Designed a robust dashboard to manage users, networks, and devices with clarity and control.
Desktop & Mobile Apps
Built consistent, secure VPN access flows across desktop and mobile platforms.
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