Prepared for
Quantsport
Project Type
Gambling product
Scope
Scoreboard Redesign
Date
Mar, 2023
Objective
Redesign the live cricket betting interface to simplify score interpretation and enhance user anticipation, especially for real-time high-impact scores like Wickets, 6s, and 4s.
Project Overview
QuantSport is a dynamic gambling platform where users can place bets on live cricket matches. The platform offers real-time updates, odds, and visual insights to help users make informed betting decisions.
Live scoreboard with ball-by-ball updates
Animated score reveal with countdown
Clear indicators for high-value plays (Wicket, 6 runs, 4 runs)
Real-time team status (batting/fielding)
Enhanced user engagement through animation and timing feedback
Research: Started by learning cricket rules and typical user confusion points
Challenges:
Translating cricket’s complex scoring system into intuitive UI system
Reducing cognitive load while increasing anticipation
Balancing real-time data with timed visual pacing
Solution
Simplified score display to differentiate Wicket, 6 runs, and 4 runs at a glance
Introduced "batting team" indicator to inform users which team is currently at play
Integrated a countdown timer before each ball is bowled, giving users time to prepare and anticipate
Added micro-animations to reveal each new score, enhancing excitement and attention
Register
User taps on the login or register button
The screen displays:
Register
Login
Forgot Password
Countdown & Score
Countdown begins (e.g., 3...2...1...) before the next ball
Score is revealed with animation (e.g., ⚡ Wicket, 🎯 6 runs, 🏏 4 runs)
Scoreboard updates automatically
Visual indicator (badge or icon) shows which team is currently batting
Livetime Betting
User sees betting categories (e.g., next ball outcome, over result)
Selects bet type and amount from the panel
Confirms the bet before next ball
Confirms the bet before next ball
User waits for score reveal _ win/lose result updates automatically
Navigation of the Game Overs
Horizontal navigation after the dashboard shows current over, innings, and total overs
User swipe horizontally to explore past overs
Past high scores (Wicket, 6, 4) are highlighted visually in the timeline
Outcome
This redesign successfully translated complex cricket gameplay into a clean, thrilling, and bet-friendly interface. By guiding users with countdowns, clear visuals, and real-time score reveals, the project boosted both comprehension and excitement_key factors in gambling platform retention and conversion.
+30% increase in live match engagement
Users spent more time on the dashboard, driven by countdown timers, animated score reveals, and improved scoreboard clarity.+20% boost in bet placements post-score reveal
The suspense created by countdowns and animated results encouraged users to place more bets immediately after each delivery.Positive usability feedback
User testing confirmed clearer score interpretation, improved anticipation, and higher satisfaction with the live betting experience.
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